Sport Business

Mike Ashley: Who is the founder of Sports Direct?

After establishing Sports Direct in 1982, he built his business by buying up well-known names such as Dunlop, Slazenger, outdoor gear specialist Karrimor, hat-maker Kangol and the boxing brand Lonsdale. It is now the UK’s largest sportswear retailer, with more than 400 stores including the famous Lillywhites shop in London’s Piccadilly.


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